The best-selling all-white sneakers you can buy


These are the 10 top sneakers people are buying from THE ICONIC.

Simple, clean and of the minimalist aesthetic, all-white sneakers are currently our fave mode of transport. With the style originally steaming from court shoes (think tennis and basketball), nowadays they have become the cornerstone of leisure wear and urban dressing.

Easily paired with jeans and dresses alike, white sneakers are the go-to for life admin, meeting friends, going out, hitting the office – basically any destination that requires leaving the house.

But with so many styles, shapes and brands on the market, where does one even begin?

To help with your hunt, we reached out to THE ICONIC to get a low down on the most popular brands and styles. From Adidas’s bestselling and single longest lasting style: the Stan Smith, to new cult favourite V-10 by Veja, this list has something to suit all requirements whether it be quality, style, price or comfort.

Top selling all -white sneakers from THE ICONIC:

2750 Cotu Classic Unisex, $89.95, Superga

This OG tennis shoe was created in 1911 and has been an icon ever since. Superga sneakers are known as the ‘people’s shoes’ in Italy, with it almost being a requirement of citizenship to get a new pair each year. Oh, and did we mention Kate Middleton is a big fan.

Posy Sneakers, $39.99, Dazie

These canvas shoes are the perfect entry into the sneaker world. A style that will elevate your outfit without breaking the bank.

The 40-year old sneakers that celebrities can’t get enough of. Plus, meet the $1.25 ALDI cleaning product that will perform miracles on your white sneakers

Chuck Taylor All Star Platform Oz, $130, Converse

In 1922 US basketballer Chuck Taylor asked the Converse to create a better shoe with more support and flexibility, the result? Chuck Taylor All Stars of course. This incarnation has a slight platform adding a trendy edge to the original design.

V-10 Unisex, $200, Veja

A favourite of the style set, Veja sneakers are made with ecological and sustainable materials. Lovers praise them for their comfort as well as their sleek design.

Carnaby BL 1, $169.95, Lacoste

An all-rounder for comfort, style and quality, Lacoste has been making tennis shoes since 1985. We love the leather upper and subtle branding on the side.

Stan Smith Unisex, $130, Adidas Originals

These sneakers get their name from tennis player Stan Smith who donned the shoes in the early 1970s. They are now consider the centrepiece of urban dressing. Throughout the years there have been tonnes of colourwaves, the signature being white with a patch of green on the heel, but we love this all white pair.

Chuck Taylor All Star Hi, $120, Converse

An all white take on one of the world’s most iconic sneakers. Perfect for a little 90s nostalgia.

Echo, $160, New Balance

One of the most versatile shoes on this list, the Echo is designed for running not just lifestyle. So while they may work with your jeans they’ll also work for you at the gym or on the running track. We love a multi-tasker.

Original Achilles Low, $490, Common Projects

One of the most exxy on the list, Common Project shoes are often regarded as the golden standard for minimalist sneakers. If it’s quality, design and longevity that you want, then these are worth the splurge.

Supercourt Unisex, $150, Adidas Originals

First designed as a court shoe, these sneakers are perfect for everyday and have been in production for over 50 years. The style is timeless and many fans spend hours on forums claiming they are better than other Adidas classics like Stan Smith and Superstars. You be the judge.



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